How Local SEO Can Bring You More Jobs Without Lifting a Hammer
- Paddy Lane
- May 5
- 2 min read
If you're a contractor or tradesperson, chances are most of your jobs come from referrals, word-of-mouth, or repeat business. But what happens when someone searches for a service like yours on Google? If your business doesn’t show up—someone else gets that job. That’s where local SEO comes in.
What Is Local SEO?
Local SEO (Search Engine Optimization) is the process of making sure your business shows up in search results when people nearby are looking for the services you offer—like “plumber near me” or “general contractor in [your city].”
Unlike general SEO, which focuses on competing globally or nationally, local SEO is about dominating your neighborhood, city, or region. That’s how real clients find real contractors.
Why Does It Matter?
97% of people search online to find a local business.
76% of local searches lead to a call or visit within 24 hours.
If you're not showing up, you’re invisible to a huge group of potential clients—even if you're doing amazing work.
What Can You Do?
Here are a few ways local SEO can bring in more work, without you having to change anything about how you build:
Google Business Profile Setup & Optimization – This is your online storefront. Add photos, services, hours, and reviews so people trust you before they even call.
Keyword Optimization – Make sure your website mentions your trade and location clearly (e.g., “licensed roofer in Orange County”).
Consistent Contact Info – Make sure your phone number and address are exactly the same everywhere online.
Reviews – Ask happy clients to leave reviews. They don’t just help your reputation—they boost your search rank too.
Mobile-Friendly Website – A site that looks good on phones keeps people engaged and increases calls.
Bottom Line
Local SEO doesn’t replace referrals—it multiplies them. It helps people who don’t know you yet see that you’re legit, local, and ready to work.
At Allview Marketing, we specialize in setting up your Google Business Profile, optimizing your site, and making sure your business gets found by the people who matter: the ones down the street looking to hire.
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